We just dropped a new episode of Sequence XP, Sequence’s podcast series where web3 gaming thought leaders and creators share their insights, experiences, and future visions!
In Episode 5 of Sequence XP Michael Sanders, Co-Founder and Chief Storyteller at Sequence, sits down with Diego Borgo, web3 Executive Advisor and LinkedIn Top Voice, whose career has intersected with major brands like Samsung, Adidas, Porsche, Salesforce, Skoda, and Red Bull.
Diego shares his journey into the world of web3 and blockchain, how Fortune 500 companies’ early and current involvement in the space, the evolution of web3 gaming, and how brands can today meaningfully engage with web3 beyond the initial hype.
Watch the full episode or read the main takeaways here below!
TL;DR
Major brands, such as Adidas and Nike, entered web3 driven by hype, experimenting with NFTs and new business models. While some brands later pulled back due to market volatility, others, particularly in telecom, are leveraging blockchain for practical applications like fraud prevention.
Web3 should be made much more user-friendly, like ChatGPT did for AI. The technology should be integrated within familiar platforms, like Telegram’s web3 wallet feature, to make adoption easier for mainstream users.
Play-to-Earn (P2E) model in web3 gaming fell short by prioritizing financial gains over enjoyment. Diego sees new opportunities in loyalty programs that reward gamers with real-world incentives tied to in-game achievements.
Game economies could be compared with nation-state economies, where there’s a complex balance between user engagement and incentives. The recommendation for the future should be to focus on creating enjoyable games and apps first, with web3 elements like digital ownership as secondary enhancements.
Follow Diego Borgo on LinkedIn and X/Twitter for more web3 thought leadership and watch all other Sequence XP episodes (including YellowPanther and BGA) on our Youtube channel!
Sequence is the leading all-in-one development platform for integrating web3 into games. Onboard, monetize, grow, and retain players with Sequence’s award-winning technology. From collectibles and ownable rewards to fully on-chain experiences, Sequence’s easy-to-integrate platform solves blockchain complexities, so developers can focus on creative execution and delivering amazing player experiences. Trusted by hundreds of games, thousands of developers, and powering millions of users, Sequence is backed by Take-Two Interactive, Ubisoft, Xsolla, Bitkraft, Brevan Howard, Coinbase, Polygon, and more. To learn more, please visit: https://sequence.xyz/
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Written by
Sequence team
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