We just dropped a new episode of Sequence XP, Sequence’s podcast series where web3 gaming thought leaders and creators share their insights, experiences, and future visions!
In Episode 5 of Sequence XP Michael Sanders, Co-Founder and Chief Storyteller at Sequence, sits down with Diego Borgo, web3 Executive Advisor and LinkedIn Top Voice, whose career has intersected with major brands like Samsung, Adidas, Porsche, Salesforce, Skoda, and Red Bull.
Diego shares his journey into the world of web3 and blockchain, how Fortune 500 companies’ early and current involvement in the space, the evolution of web3 gaming, and how brands can today meaningfully engage with web3 beyond the initial hype.
Watch the full episode or read the main takeaways here below!
TL;DR
- Major brands, such as Adidas and Nike, entered web3 driven by hype, experimenting with NFTs and new business models. While some brands later pulled back due to market volatility, others, particularly in telecom, are leveraging blockchain for practical applications like fraud prevention.
- Web3 should be made much more user-friendly, like ChatGPT did for AI. The technology should be integrated within familiar platforms, like Telegram’s web3 wallet feature, to make adoption easier for mainstream users.
- Play-to-Earn (P2E) model in web3 gaming fell short by prioritizing financial gains over enjoyment. Diego sees new opportunities in loyalty programs that reward gamers with real-world incentives tied to in-game achievements.
- Game economies could be compared with nation-state economies, where there’s a complex balance between user engagement and incentives. The recommendation for the future should be to focus on creating enjoyable games and apps first, with web3 elements like digital ownership as secondary enhancements.
Follow Diego Borgo on LinkedIn and X/Twitter for more web3 thought leadership and watch all other Sequence XP episodes (including YellowPanther and BGA) on our Youtube channel!
Sequence makes building onchain simple. Developers and teams can launch, grow, and monetize apps with unified wallets, 1-click cross-chain transactions, and real-time data, all in a modular and secure stack. No more stitching together fragmented tools or battling poor user flows. Sequence is production-ready infrastructure that helps teams ship faster, onboard more users, and scale confidently. From chains and stablecoins to DeFi and gaming, Sequence powers developers and applications across the EVM ecosystem with billions in transaction volume and millions of users. Trusted by leaders in blockchain, Sequence powers today’s onchain apps and delivers future-proof infrastructure for tomorrow’s breakthroughs. Learn more at sequence.xyz.
Written by
Sequence team
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