Builders and developers are constantly seeking tools to create seamless, efficient, and secure experiences for their users.
Sale Contracts and Audience are now available on Sequence Builder and offer just that—a powerful way to manage primary NFT sales and target the right participants for exclusive or community-driven campaigns.
How sale contracts streamline primary NFT sales
Primary sales refer to the moment when users mint an NFT directly from the smart contract—essentially when the NFT is created and sold for the first time. Traditionally, this process can be complex and prone to inefficiencies, especially for web3 builders trying to navigate the technical side of deploying contracts and handling transactions.
Sale Contracts simplify this process by allowing builders to easily set up and manage primary NFT sales:
- Genesis NFT campaigns: web3 developers now unlock the ability to conduct genesis NFT sales in their game or marketplace via Sequence Builder console. No matter if they're offering single NFTs (ERC-721) or multi-token assets (ERC-1155), they can now give users access to exclusive, first-run items.
- Full control over the minting process: Builders no longer have to rely on third-party platforms or secondary markets to manage sales. With Sale Contracts, they control the experience from start to finish, ensuring a secure and straightforward process.
- Secure and transparent: Because everything is handled through smart contracts, users can trust the transaction process, knowing it is secure and transparent.
Targeting the right users for NFT Sales with Audience tool
The Audience tool builds on the functionality of Sale Contracts by allowing you to control who gets to participate in these primary NFT sales:
Exclusive minting access: Developers can easily filter out the players who are eligible to mint, ensuring that only those on the approved list can participate. This is perfect for permissioned NFT drops or early access sales.
Diverse purposes: Whether builders are building a webshop to sell items directly to their players, handling whitelists or organizing a loyalty program, Audience simplifies the process, making it easy to engage with specific groups within diverse campaigns.
Get Started with Sale Contracts and Audience
Deploying Sale Contracts and filtering out players for primary NFT sales is fast and easy thanks to Sequence Builder. We prepared a dedicated guide that will show you each step of the process so that you can launch your campaign in no time!
Need Support?
Sequence has a dedicated support team available in multiple time zones to help you with any issues or questions you may have with Sale Contracts or Audience tool. Please reach out, we're here to assist you!
Have any Feedback?
We are actively adding more functionality to the Contracts and Audience tools and we are seeking feedback from developers on how to prioritize new features. Access our feedback board and drop your ideas!
Sequence makes building onchain simple. Developers and teams can launch, grow, and monetize apps with unified wallets, 1-click cross-chain transactions, and real-time data, all in a modular and secure stack. No more stitching together fragmented tools or battling poor user flows. Sequence is production-ready infrastructure that helps teams ship faster, onboard more users, and scale confidently. From chains and stablecoins to DeFi and gaming, Sequence powers developers and applications across the EVM ecosystem with billions in transaction volume and millions of users. Trusted by leaders in blockchain, Sequence powers today’s onchain apps and delivers future-proof infrastructure for tomorrow’s breakthroughs. Learn more at sequence.xyz.
Written by

Sequence team
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