Introducing Shop: Primary sales for web3 creators made simple
August 14 2025
We’re excited to introduce a powerful new module within Sequence’s hosted Marketplace solution: Shop. Designed to empower web3 game developers, creators, and ecosystem operators, Shop makes primary sales fast, scalable, and seamless.
If you’re launching a new game economy, selling campaign-specific tokens, or dropping a new NFT collection, Shop gives you the tools to go live fast.
Sell first-party assets, straight from the source
Primary sales are a critical monetization strategy for web3 projects. But until now, they’ve come with a heavy technical lift: building custom contracts, integrating with marketplaces, and managing checkout flows manually.
Shop changes that.
Now, with just a few clicks in the Sequence Builder, developers can enable a fully hosted sales interface for first-party items. It’s fast, secure, and deeply integrated with the Sequence web3 stack.
- Hosted primary sales UI: Embedded directly within your Marketplace experience, no extra integrations needed.
- Smart contract abstraction: Use Sequence’s library of sale contracts—no need to write or deploy your own.
- Flexible checkout: Let users pay in crypto or use fiat onramps for a smooth purchase experience.
- Sales management: Configure pricing, visibility, and more directly from the Builder dashboard.
- Fast Payout: Quickly extract any currency amount from a sale contract to any chosen wallet, in one click.
Shop sales management interface
Shop ERC-1155 sale
Marketplace’s Shop: use cases in the wild
Here are just a few ways teams may put Shop to work:
- A web3 game studio uses Shop to sell starter characters directly to new players during onboarding.
- An artist mints a limited-edition NFT series, setting pricing tiers and visibility rules through Sequence Builder.
- An ecosystem launches a campaign-specific token and uses Shop to manage sales without touching smart contracts.
How to get started with the new Shop module on Sequence Builder
Get started with Sequence Marketplace's Shop
- The new Shop module is already available to developers and creators in Sequence Builder. Sign up for free and enable Shop.
- Explore our dedicated documentation to learn more about the module and how to configure it for your project or collection.
Build, scale, and unify your blockchain ecosystem with Sequence — your all-in-one open-source development platform for chains, games, and apps. One integration gives developers everything they need to create seamless, scalable, and engaging experiences. No more stitching together multiple solutions — just a single, powerful platform that accelerates adoption, enhances user experiences, and drives network effects. Whether you’re launching a new chain, building the next big game, or shipping a breakthrough app, Sequence makes web3 development easy, efficient, and future-proof. Powering the EVM ecosystem of blockchains, thousands of developers, and millions of users, Sequence is backed by leading investors, including Take-Two Interactive, Ubisoft, Xsolla, and Coinbase. https://sequence.xyz/
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Written by
Sequence team
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