Sequence and Google Cloud partner to power the next generation of games and experiences

March 19 2024

Sequence x Google Cloud partnership blog cover

We are thrilled to announce a partnership with Google Cloud: our entire web3 game development stack will be available to Google Cloud developers!

This collaboration makes it easier than ever for game developers worldwide to leverage the unique player and developer benefits of web3-enhanced games and create the next generation of immersive experiences.

“Sequence gives game developers the freedom to focus on crafting exceptional gameplay for players. Through this collaboration, Sequence removes the complexity of web3 technology, ensuring a smooth and enjoyable experience for both developers and players.”

Jack Buser, Director for Games, Strategic Industries at Google Cloud

Sequence and Google Cloud: key benefits for developers

Sequence x Google Cloud partnership

The traditional gaming industry faces challenges such as rising user acquisition costs, higher development costs, and greater demand for live ops, but web3-enhanced games offer opportunities for game developers and players: more immersive gameplay experiences, rewarding monetization models, and a deeper connection between players and the games they love. Game developers building with Sequence technology are noting significant improvements in retention, player spend, and incremental revenue compared to their web2 titles. 

Up until recently, challenges with integrating web3 into games have made leaning into the benefits of the blockchain a non-starter for many developers. Building blockchain infrastructure required significant technical expertise, tools and services were fragmented, and security and privacy compliance were a concern.

“Sequence seeks to empower developers by eliminating the hurdle of mastering complex blockchain technology. With Sequence, developers can channel their energy into creating games players will love, and our collaboration with Google Cloud significantly advances this goal.”

Greg Canessa, President and COO at Sequence

The partnership between Sequence and Google Cloud allows developers to easily access everything needed to build, launch, and scale web3-enhanced games on any platform. Here's how developers can benefit from it and make their web3 vision a reality:

  1. Reduced complexity: Sequence eliminates the complexities of working with web3 technologies, allowing developers to focus on what they do best – creating incredible games.

  2. All-in-one solution: From in-game marketplaces to embedded wallets and player accounts, from smart contract management to gas fee sponsorships, and from game analytics to engine SDKs, Sequence’s development platform provides everything developers need to build robust web3 experiences.

  3. Scalability and security: Google Cloud's trusted infrastructure ensures Sequence can securely scale to meet the demands of even the most ambitious projects. Thanks to enterprise-grade security and infrastructure, Sequence safeguards player and game data.

  4. Effortless integration: Sequence makes integrating blockchain-based elements into games a breeze. Thanks to Sequence Builder, a no-code portal included in our suite, developers can integrate the benefits of web3 in minutes, not months. 

By bringing integrated web3 gaming tools to Google Cloud developers, the partnership streamlines the development process and equips game makers with an unparalleled suite of resources. Sequence's all-in-one development stack eliminates the complexities associated with web3 technologies, allowing developers to focus on game creation, and sets the stage for the next generation of titles that delight players.

How to get started with Sequence

Developers can:

  • Explore Sequence's resources: Dive into Sequence's Docs section to gain a deeper understanding of our web3 development suite.

  • Sign up for Sequence Builder: This no-code portal empowers you to experiment with web3 features and kickstart your development process.

  • Stay updated: Keep an eye on Sequence and Google Cloud's official channels for the latest news and developments.

Sequence is the leading all-in-one development platform for integrating web3 into games. Onboard, monetize, grow, and retain players with Sequence’s award-winning technology. From collectibles and ownable rewards to fully on-chain experiences, Sequence’s easy-to-integrate platform solves blockchain complexities, so developers can focus on creative execution and delivering amazing player experiences. Trusted by hundreds of games, thousands of developers, and powering millions of users, Sequence is backed by Take-Two Interactive, Ubisoft, Xsolla, Bitkraft, Brevan Howard, Coinbase, Polygon, and more. To learn more, please visit:

Written by

Nicola Fraccaroli

Content Marketing Manager

Sam Barberie

Head of Strategy and Partnerships

Michael Sanders

Co-founder and Chief Storyteller

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