Sequence and GameOn bring millions of sports fans into web3

August 14 2024

There’s a new team in town — Sequence is joining forces with GameOn

Known for partnering with top sports, media, and entertainment IPs to launch next-gen, brand-building web3 games, GameOn has teamed up with LALIGA, PFL, and Karate Combat to bring the best web2 sports to web3.

Together with Sequence, GameOn is elevating the live viewing and gameplay experience for millions of sports fans around the world!

As a first milestone to commemorate this partnership with Sequence, GameOn is launching a cutting-edge fantasy game based on real-world LALIGA players and matches. Fans will be fully immersed in a soccer/football experience like never before — collecting playable Avatars (NFTs), customizing gear, and playing in weekly matches against other competitors.

The Kick-Off Collection, GameOn’s first collection of LALIGA Avatars, is set to debut on August 15th, 2024 ahead of the LALIGA 24/25 season. These Avatars, hosted on the Arbitrum network and powered by Sequence, offer seamless integration and advanced features to elevate gameplay for sports fans and enthusiasts.

This milestone marks a new chapter for GameOn, transforming how players interact with and experience fantasy soccer/football. The Sequence Embedded Wallet solution is at the heart of this partnership with GameOn, ensuring sports fans remain entertained and engaged without interruption.

Here’s what you need to know👇

Web3 superfans: From under the hood and onto the field

Web3 presents exciting opportunities but also unique challenges in sports gaming:

  • Onboarding: Complex user experiences with low player stickiness

  • Interoperability: Lack of seamless transitions between different sports and leagues

  • Scalability: Difficulty building scalable solutions to accommodate a larger user base

But there’s a solution — Sequence Embedded Wallet

GameOn chose the Sequence Embedded Wallet because it offers the simplest way to bring new players and superfans into web3 with:

  • Player-friendly onboarding: Designed specifically for gaming

  • Non-custodial solution: Ensuring users have full control

  • Enterprise-grade security: With privacy compliance and 2FA features

  • Frictionless transactions: No pop-ups, no interruptions 

  • Uninterrupted gameplay: Keeping fans fully immersed in the experience

"We chose to partner with Sequence because their Embedded Wallet solution offers a perfect match (no pun intended) for our commitment to delivering top-tier gaming experiences. With Sequence Embedded Wallet, we can guarantee security, frictionless transactions, and uninterrupted gameplay — all of which are top priorities for our players and our platform and we’re excited to continue building momentum in web3 sports games together with Sequence." Matt Bailey, CEO at GameOn

While GameOn leverages the Sequence Embedded Wallet solution, they’re set to integrate additional components of the Sequence stack as the partnership continues to grow and evolve.

To celebrate this collaboration, Sequence is thrilled to support LALIGA — the world’s most-followed soccer league on social media — as they embark on their journey into web3.

Get ready to experience LALIGA like never before👇

Fantasy soccer/football in web3 — powered by Sequence

LALIGA engages a global community of over 200 million fans across 17 platforms in 20 different languages. With a young, diverse, and multicultural fanbase, LALIGA's global audience surpasses 2.8 billion, supported by 90 media partners in over 180 territories. 

In the United States, ESPN serves as the exclusive broadcaster of LALIGA, with every game available on ESPN+ in both English and Spanish, reaching more than 25 million subscribers nationwide.

GameOn app

With GameOn’s LALIGA ‘Kick-Off Collection Avatar Launch’, sports fans can collect and use LALIGA Avatars and earn big rewards for competing in weekly sporting events. 

Whether you’re a seasoned fantasy sports veteran or new to the game, these Avatars offer a thrilling and rewarding way to enhance the soccer/football experience both on and off-season. Avatars are digital representations of LALIGA athletes that players can collect, trade, and use within the app. Using these Avatars provides multipliers on points earned based on their stats — more details can be found here.

GameOn Live LALIGA Avatars anatomy

The higher the star rating and rarity, the higher the stats and multiplier. For example, a defender will have better multipliers for defensive actions, while a striker will have higher multipliers for their shooting/scoring actions.

GameOn Live LALIGA Avatars rarities

With higher rarity and star ratings, Avatars can significantly boost player points in matches, giving players the edge to climb the divisions and earn exclusive rewards. They also add a new level of engagement, as players can actively trade and manage collections to suit individual gameplay styles.

The Kick-Off Collection will be available for purchase and use starting in early August, just in time for the new soccer/football season. This genesis collection offers a curated selection of around 100 top athletes from LALIGA, giving players a competitive edge right from the start. 

Each pack contains seven randomly selected athletes, ensuring a diverse and exciting lineup. Some packs will even include guarantees for popular and high-rarity athletes, offering an additional layer of excitement and value.

In every game mode, fans can win exclusive prizes, including cash, VIP tickets, signed merchandise, and meet-and-greets with superstars. 

LALIGA will promote these games across various channels, including in-stadium events, watch parties, social media, their website, mobile apps, and email campaigns — available to fans in the United States and Canada.

How to play: Experience the ultimate live sports game!

Step into the action of every LALIGA match, showcase skills to dominate the leaderboard, and win amazing prizes by:

  • Competing in live matches: Immerse yourself in real-time fantasy football, directly linked to live LALIGA games

  • Selecting and managing players: Choose your top four players, monitor their performance, and strategically use boosts and substitutions to maximize your points

  • Climbing the leaderboard and earning rewards: Rise through the ranks, reach the top divisions, and win exclusive rewards and prizes as you dominate the leaderboards

👉Get in the game: Download the GameOn app on Google Play and Apple App Store.


Sequence is the leading all-in-one development platform for integrating web3 into games. Onboard, monetize, grow, and retain players with Sequence’s award-winning technology. From collectibles and ownable rewards to fully on-chain experiences, Sequence’s easy-to-integrate platform solves blockchain complexities, so developers can focus on creative execution and delivering amazing player experiences. Trusted by hundreds of games, thousands of developers, and powering millions of users, Sequence is backed by Take-Two Interactive, Ubisoft, Xsolla, Bitkraft, Brevan Howard, Coinbase, Polygon, and more. To learn more, please visit: https://sequence.xyz/

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Written by

Megan Doyle

Product Marketing Director

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