Sequence, Polygon Labs, and Paris Basketball have recently teamed up to deliver a slam dunk collaboration that will change the game of fan engagement, bringing the power of web3 to real-world sporting events.
On May 10, 2023, Paris Basketball achieved a major milestone as they joined forces with Sequence to unveil their inaugural digital collectible on Polygon blockchain. This marks an exciting moment for the basketball club, as it officially enters the web3 ecosystem to evolve its fan experience.
This initiative also showcases the growing impact of web3 adoption in the realm of sports, paving the way for enhanced fan experiences and celebration of the game like never before.
🏀 Where it all started: Paris Basketball's ambitious vision
Established in 2018, Paris Basketball is a top-tier club in France's LNB Pro A division and the EuroCup, and they are aiming high!
Following a similar path to many other organizations, enterprises, and sporting brands, Paris Basketball recognized the potential of web3 technology in promoting a new era of fandom. As a result, the club decided to leverage web3 to revolutionize the way fans connect with its team, fostering an immersive experience for their devoted community with an exciting digital collectible initiative designed to deliver fans unique opportunities.
🎨 Unlocking digital collectibles for Paris Basketball
In celebration of Paris Basketball fans, all attendees at the May 10 Betclic Elite's last regular-season home game received a free digital collectible of the Adidas Arena, the club’s new home starting from February 2024. The initiative reached fans both online and offline. Attendees at the May 10 event effortlessly redeemed their digital collectibles by scanning a QR code displayed on screens at the arena.
All three organizations — Sequence, Paris Basketball, and Polygon Labs — shared the digital collectible initiative and QR codes with each of their respective communities via online channels such as Twitter, LinkedIn, and Discord.
The campaign achieved an incredible response with over 35,000 digital collectibles claimed in less than 72 hours!
So, how did we do it?
On May 8, 2023, we released a cryptic social media post to spur online activity in anticipation of the May 10 campaign.
Did you spot the hidden Sequence logo? Or the basketball net? Or Polygon’s brand colors? We aimed to keep our communities guessing in anticipation of the collectibles launch. And on launch day, everything was revealed in this video 👇
But most importantly, to ensure that this campaign was a success, Paris Basketball chose to leverage the Sequence Wallet because of its seamless and user-friendly experience. With a simple two-click social or email sign-up, fans were able to claim their unique digital collectible — all without friction.
In combination with the Sequence Wallet, Paris Basketball chose to leverage the Sequence Transaction API and Gas Sponsorship to support gasless transactions, which enabled fans to claim their collectible for free.
As part of our involvement with Paris Basketball, Sequence developed and hosted the website for users to claim their digital collectibles. The entire development process took the Sequence team just five days to complete!
This is yet another great showcase of how the modular Sequence developer stack can be utilized by our partners, and tailored to their specific needs, to easily onboard fans in the most seamless and user-friendly way possible, regardless of whether they are proficient with web3 or new to the space.
🤝Forging deeper connections among sports fans
All will be revealed in the coming months but, picture this. Paris Basketball’s collectibles hold the power to unlock a treasure trove of exciting opportunities and real-life experiences. Perhaps next season collectible holders will be able to have exclusive access to new merchandise or will be the group of fans invited to meet and greet with players. By leveraging digital collectibles, Paris Basketball has given themselves a way to verify fans and ensure that the best experiences are going to their most engaged fans.
By seamlessly blending cutting-edge technology, creative ingenuity, and an unwavering commitment to enhancing the fan experience, the dynamic ecosystem partnership between Sequence, Paris Basketball, and Polygon Labs is reshaping the very fabric of sports fandom.
Together, we are creating an immersive environment where fans can connect with their favorite teams like never before, fostering a sense of belonging and excitement. The impact of this ecosystem partnership is poised to leave an indelible mark on the landscape of fan engagement, revolutionizing how we interact with and celebrate the sports we love.
“This partnership presents an opportunity to revolutionize real-world sports fan engagement, while significantly growing the web3 user base. We’re thrilled to enable Paris Basketball to keep their community at the heart of what they do, by enabling them to reward and engage their fans with unique experiences made possible by web3 and powered by Sequence.” — Michael Sanders, Co-founder and Chief Storyteller, Horizon (creators of Sequence)
“Sequence brings the benefits of web3 to the club, opening up new opportunities in creating exciting fan experiences that build long-term relationships. We’re delighted to partner with Sequence to engage more deeply with our fans, build loyalty and brand affinity, and further develop basketball culture in France and beyond.” — David Kahn, Co-Owner and Chief Executive Officer, Paris Basketball
To stay up to date with new developments at Sequence, follow our Twitter account, and to learn more about our suite of tools, receive technical support, and engage with fellow web3 developers, join our community in Discord.
About Paris Basketball
The only club to carry the City of Light in its name, Paris Basketball is positioning itself to be Europe’s strongest basketball brand. Its team is part of the LNB Pro A, the top-tier men's professional basketball league in France. Soon to call the newly built Adidas Arena their home, the club prioritizes fan experience, merchandising, and the community above all else. Developing new forms of fan engagement is an expression of this ambition. In addition, to ensure visibility to the millions of basketball fans across the media ecosystem, Paris Basketball has partnered with a host of traditional broadcasting partners, as well as streaming partners, and new media.
Sequence is the leading all-in-one development platform for integrating web3 into games. Onboard, monetize, grow, and retain players with Sequence’s award-winning technology. From collectibles and ownable rewards to fully on-chain experiences, Sequence’s easy-to-integrate platform solves blockchain complexities, so developers can focus on creative execution and delivering amazing player experiences. Trusted by hundreds of games, thousands of developers, and powering millions of users, Sequence is backed by Take-Two Interactive, Ubisoft, Xsolla, Bitkraft, Brevan Howard, Coinbase, Polygon, and more. To learn more, please visit: https://sequence.xyz/
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Written by
Megan Doyle
Product Marketing DirectorRelated posts
