Introducing Shop: Primary sales for web3 creators made simple
August 14 2025
We’re excited to introduce a powerful new module within Sequence’s hosted Marketplace solution: Shop. Designed to empower web3 game developers, creators, and ecosystem operators, Shop makes primary sales fast, scalable, and seamless.
If you’re launching a new game economy, selling campaign-specific tokens, or dropping a new NFT collection, Shop gives you the tools to go live fast.
Sell first-party assets, straight from the source
Primary sales are a critical monetization strategy for web3 projects. But until now, they’ve come with a heavy technical lift: building custom contracts, integrating with marketplaces, and managing checkout flows manually.
Shop changes that.
Now, with just a few clicks in the Sequence Builder, developers can enable a fully hosted sales interface for first-party items. It’s fast, secure, and deeply integrated with the Sequence web3 stack.
- Hosted primary sales UI: Embedded directly within your Marketplace experience, no extra integrations needed.
- Smart contract abstraction: Use Sequence’s library of sale contracts—no need to write or deploy your own.
- Flexible checkout: Let users pay in crypto or use fiat onramps for a smooth purchase experience.
- Sales management: Configure pricing, visibility, and more directly from the Builder dashboard.
- Fast Payout: Quickly extract any currency amount from a sale contract to any chosen wallet, in one click.
Shop sales management interface
Shop ERC-1155 sale
Marketplace’s Shop: use cases in the wild
Here are just a few ways teams may put Shop to work:
- A web3 game studio uses Shop to sell starter characters directly to new players during onboarding.
- An artist mints a limited-edition NFT series, setting pricing tiers and visibility rules through Sequence Builder.
- An ecosystem launches a campaign-specific token and uses Shop to manage sales without touching smart contracts.
How to get started with the new Shop module on Sequence Builder
Get started with Sequence Marketplace's Shop
- The new Shop module is already available to developers and creators in Sequence Builder. Sign up for free and enable Shop.
- Explore our dedicated documentation to learn more about the module and how to configure it for your project or collection.
Sequence makes building onchain simple. Developers and teams can launch, grow, and monetize apps with unified wallets, 1-click cross-chain transactions, and real-time data, all in a modular and secure stack. No more stitching together fragmented tools or battling poor user flows. Sequence is production-ready infrastructure that helps teams ship faster, onboard more users, and scale confidently. From chains and stablecoins to DeFi and gaming, Sequence powers developers and applications across the EVM ecosystem with billions in transaction volume and millions of users. Trusted by leaders in blockchain, Sequence powers today’s onchain apps and delivers future-proof infrastructure for tomorrow’s breakthroughs. Learn more at sequence.xyz.
Written by
Sequence team
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