Sequence Analytics: Supercharge your game with powerful actionable insights to win the market

Today marks the launch of our highly anticipated Sequence Analytics! This powerful solution equips game developers with enriched data to better understand player behavior and optimize user experiences to drive game growth.

Deep dive into your gaming ecosystem. Measure user acquisition, player growth, engagement, retention, and monetization directly within the Sequence Builder or via our Sequence Analytics API. Level up with Sequence Analytics👇

Sequence Analytics: Driving engagement, retention, and growth

Without Sequence Analytics👇 Obtaining valuable insights into player activity and game performance is complex and fragmented: 

• Developers resort to suboptimal solutions such as building custom dashboards on external web3 analytics platforms. This approach demands significant technical expertise and resources, often leaving smaller studios without crucial player data to optimize and enhance the player experience.

• Marketing teams face challenges accessing valuable insights into game performance and player behavior. This gap significantly impacts the effectiveness of marketing campaigns, as marketers are left guessing how players interact with and respond to game content and promotions.

With Sequence Analytics👇

Sequence Analytics eliminates these challenges and removes information asymmetries with comprehensive data dashboards in Sequence Builder. Our solution is built for simplicity and scalability, catering to games of all sizes with the most secure, seamless, and robust analytics capabilities needed to drive success in your game.

Integrate our web3 wallet connector Sequence Kit or leverage our Unity, Unreal, Mobile, or TypeScript SDKs into your Sequence Builder project and automatically gain access to a wealth of on-chain and off-chain data including:

• Player engagement: Optimize your gameplay mechanics and marketing strategies by monitoring and exporting metrics such as Daily Active Users (DAUs), Monthly Active Users (MAUs), retention up to D30, churn rates, geolocation, OS, and devices used. You can also filter metrics according to different timeframes to better understand your game's popularity and frequency of player interactions with on-chain transaction data.

• Wallet activity: Monitor players’ wallet interactions with enriched insights that track their purchasing power and spending habits.

• Marketplace performance: If integrated with Sequence Marketplace solutions, you can analyze your web3 marketplace activity including sales volume, trends, and more.

• Behavioral insights: Sequence Analytics monitors player behavior and performance for on-chain activity and covers off-chain events like connecting wallets, NFT listings on external marketplaces like Opensea, and more.

• Analytics API: Streamline metrics within your existing data pipeline or external data providers with our easy-to-integrate Analytics API.

• Privacy: Player privacy is a top priority with all player data kept anonymous.

“Before the launch of Sequence Analytics, understanding player actions and demographics in web3 gaming was a constant struggle and highly fragmented. We aimed to overcome this challenge by creating a solution that enables developers to ship games faster and gain insights into various player profiles, accelerating growth and success. Our pre-built dashboards within Sequence Builder are a game changer for developers. Any game leveraging our SDKs can access rich insights to make smarter, data-driven decisions. Game developers can now easily track player engagement metrics like DAUs and retention cohorts, allowing them to refine game mechanics and target marketing efforts more effectively.”

Taylan Pince, CTO at Sequence

Getting started with Sequence Analytics

• Head over to your Sequence Builder projects and explore the new Analytics section by clicking the “Analytics” tab on the left menu bar.

• Read the guide on integrating Sequence Kit and Sequence Analytics in our docs.

• For the first 30 days after launching the dashboards, all graphs are available for all projects for free.

• If you have any questions, hop into our Discord; our team will gladly walk you through the process and answer any questions you may have.

Sequence Analytics FAQ

Is Sequence Analytics a paid service?

After a 30-day trial, our free tier provides a glimpse into the data with key performance indicators (KPIs). Upgrading to a paid tier unlocks the full potential of our analytics suite, offering a wide range of customizable graphs and the ability to export data for deeper analysis. You can upgrade your plan within Sequence Builder by accessing the Billing section in the Settings tab.

Do I simply need to integrate Sequence Kit to get data?

Yes, once you create a project on Sequence Builder and integrate our wallet connector, Sequence Kit, you'll immediately start receiving data about your players' wallets at no cost.

I’m a Rainbow Kit user. Is it easy to replace Rainbow Kit with Sequence Kit?

Yes! Sequence Kit supports all the wallets that Rainbow Kit does, but it also offers several additional features such as analytics access, NFT checkout, Sequence Embedded Wallet support, an in-app wallet viewer, and more.